Meet Bang Cookies

Bang Cookies is a premium, all-natural cookie company founded in 2016 by George Kuan in Jersey City. Famous for its thick, gooey, melt-in-your-mouth cookies made with all-organic ingredients. From their bestselling Sea Salt Chocolate Chip to indulgent flavors like S’mores and Snickerdoodle Churro, each cookie is baked fresh and delivered straight to your door. It’s the kind of cookie that feels like a warm hug - crave-worthy, giant, and unforgettable.

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Outgrowing Shopify’s Native Checkout

Bang Cookies was already seeing impressive sales across the U.S., but their growing order volume demanded a more robust fulfillment solution.

With Shopify’s native checkout offering limited flexibility, they needed a system that could seamlessly support all their shipping methods - in-store pickup, local delivery, and nationwide mail delivery.

They turned to craftberry to architect a solution that didn’t just work seamlessly but also stayed true to the bold, playful Bang Cookies brand.

The mission was clear: implement a powerful, flexible system that could unify and streamline all fulfillment workflows across every delivery channel.

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A Technical Solution Designed Around Zapiet

After carefully analyzing Bang Cookies’ operational flow, product logic, and customer experience goals, we knew this project required more than a plug-and-play setup.

Our purpose was to deliver a solution that supported the three distinct fulfillment methods.

Zapiet Version 1 provided a powerful foundation for local delivery and pickup management, and our team expanded on that framework to meet Bang Cookies’ unique fulfillment requirements.

Engineering Fulfillment That Fits Just Right

Leveraging Zapiet’s robust core features, our developers built a tailored solution that addressed Bang Cookies’ complex fulfillment setup.

From the very start, we focused on technical performance and maintaining a user interface that felt 100% consistent with Bang Cookies’ playful brand. This included a bespoke calendar and time selector that gave customers full control over choosing specific pickup or delivery windows.

Our team integrated a dynamic store locator utilizing Google Maps API to ensure customers instantly see the distance between their location and the nearest Bang Cookies store. Behind the scenes, we developed advanced conditional logic to control product availability per location. Certain cookies are only stocked at specific stores, and the system ensures shoppers see only what’s available to them. To further streamline operations, we implemented custom minimum order thresholds based on the selected delivery method.

The outcome was a reliable, scalable fulfillment system tailored to Bang Cookies’ specific logistics and brand requirements.

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Results and metrics

Following the launch of the custom Zapiet integration, Bang Cookies saw a measurable improvement in both operational efficiency and customer experience.

The new system significantly reduced friction during checkout and fulfillment, leading to a 60% drop in customer service issues related to order logistics.

With a smoother, more intuitive process in place, more customers opted for self-service options.

In-store pickup orders increased by 32%, while phone orders dropped by 19%.

The successful shift toward a streamlined digital experience empowered customers to complete their orders independently.

If your business is facing challenges with complex fulfillment flows or rising operational costs, there are proven solutions available.👉 Learn how Craftberry helps brands streamline operations 

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